A Boston-Based Lifestyle Blog

Blogfest Recap: Hearst

I’m back from Blogfest and am almost fully recovered; chatting with so many amazing bloggers  and designers can really wear a girl out! But I have lots to share and thought I would start with first part of conference held at Hearst Tower. The opening lunch hosted by House Beautiful was gorgeous — peonies were the unofficial flower of the event, everyone was taking advantage of their short season. And do you see those giant bags on the chairs? These were the swag bags of all swag — magazines for days and my favorite freebie, a copy of the new book, House Beautiful Blue: 360 Ways To Decorate With Blue. I already started to pick through it on my train ride back and it’s beautiful.

Following the delicious welcome lunch and after making lots of new friends (whose blogs I’ll share later in the week) we listened in on a panel discussion with Hearst editors Newell Turner of House Beautiful, Dara Caponigro of Veranda, and Mark Rozzo of Town & Country. All three were incredibly gracious and very open when talking about magazines’ relationship with blogs, they all agreed that there’s a place for both mediums in the space. In fact, they called on bloggers for being the beat editors that find trends and sources in the places that big magazines don’t have the time or staff to cover. My favorite moment of the day was when Newell Turner proclaimed he maintained a no-diva policy at House Beautiful, he doesn’t waste his time on that — which is probably why the magazine has such a down to earth feel to it.

Then we capped off the day with some champagne before we were whisked off to the ELLE Decor Modern Life Concept House … more on that tomorrow!

12 responses to “Blogfest Recap: Hearst

  1. Johanna May 18, 2011 at 10:21 pm

    How cool that you went to this! Can’t wait to see more posts.

  2. Jackie May 18, 2011 at 10:28 pm

    Sounds amazing! Can’t wait to read more.

  3. jill May 19, 2011 at 2:18 am

    Super cool, can’t wait to read more. And I would go to just about any event for a good swag bag, haha. Jealous! Look at you out in the literary world, haha. 🙂

  4. Liz {a happy haven} May 19, 2011 at 9:29 am

    This looks so dreamy, I am extremely envious of your trip to Blogfest!! Can’t wait to see all of your photos of the places you were tweeting about! xo

  5. Katie May 19, 2011 at 11:41 am

    So true about House Beautiful’s vibe. Sounds like such a great trip!!

  6. vmacandcheese May 19, 2011 at 12:38 pm

    Fantastic recap! Wish I could’ve been there. It’s always such a great experience to meet other bloggers. Do you find you come away just chock full of inspiration?

    Looking forward to more recaps from your time at the conference!

  7. Jaime May 19, 2011 at 8:14 pm

    looks like such a great event. i love those pink flowers- so cheery!

  8. Vanessa@Decor Happy May 24, 2011 at 7:37 pm

    Hi Kate! It was so great meeting you last week. Thanks for letting me have your chair! Looking forward to keeping in touch on Twitter!

  9. Vanessa@Decor Happy May 24, 2011 at 7:38 pm

    I borrowed one of your photos for my post but credited you, of course!

  10. Pingback: Blogfest 2011 Recap – Part One

  11. Pingback: Blogfest 2011 Recap – Part One | Home Designs Wallpaper

  12. Pingback: Blogfest 2011 Recap – Part One | wallpaper pictures photos

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