DomestiKatedLife

A Boston-Based Lifestyle Blog

Interview with Claudia of Fig. 2 Design.

When I saw previews of the Fig. 2 Design greeting card line from the National Stationery Show I knew that I had to chat with designer and owner Claudia about her collection.  With the launch of her online store this week, Claudia is stopping by DomestiKatedLife to answer a few hard-hitting questions about what inspires her and how she manages to celebrate events big and small.

So Claudia, how did you start Fig. 2 Design?

Claudia: Fig. 2 started out of coincidence. After I left my full time job as a graphic designer at a local studio, I had planned on continuing with corporate and small business graphic design projects. But I had done a number of custom wedding projects and thought it would be fun to do more, so I sent a local bridal boutique a post card with the hopes they would refer me to brides. Little did I know that after meeting with them I would walk out with a request to design an entire wedding invitation collection. I was so flattered and excited!

What inspired this line?

Claudia:  The Fresh Collection wedding line is inspired by my imagination. I love to look at magazines and blogs that feature weddings, but I try not to look at any that feature a lot of paper products because I want to stay true to my aesthetic and not get too side tracked by what others are doing. So if I see that someone had a wedding on a farm and it was a small and cozy affair, I pretend I’ve been hired for that project and I design what I would have shown the bride and groom.

The Neon Card greeting card collection was inspired by a handbag I bought 2 years ago in London. I loved that it was a bright orange but didn’t realize it was neon until I used it for the first time. I got a ton of compliments on it and the next spring I saw another bag that had a touch of neon and fell in love with that one so I knew I had to use it on stationery. My style is fun and festive, but I also LOVE type and calligraphy so I came up with 3 series of cards. First is the Festive Fluorescents that incorporates confetti, pennants, and swirls. For the pattern series, I was inspired by one of my husband’s dress shirts. I love pattern but it has to be bold. That said, fluorescents aren’t for everyone, so I thought pairing the classic patterns with just a tough of neon and some fun phrases would suit anyone. For the final series, the calligraphy set, I collaborated with Michele of Meant to Be Calligraphy. We’d worked on a few things together and I knew our styles would work well together.

Your products are so festive; do you have any tips for how to throw a fabulous celebration?

Claudia: My best tip for a fabulous celebration is to be yourself! If you’re not comfortable, it will show. Concentrate on what you do best. Whether it’s making fun cocktails, killer flower arrangements, or amazing food. And definitely wear something fun and festive! Even if you have a simple dress, wear some fun accessories! I love big flower pins from Emersonmade, any of the cute sparkly goodies from Ban.do, or chunky necklaces from J.Crew or Anthropologie. And of course, fabulous shoes.

There are so many adorable cards in your new line, do you have a favorite?

Claudia: A favorite? Maybe the neon confetti! I love confetti! What’s more fun than colorful sprinkles? There’s nothing wrong with celebrating something every day. It doesn’t have to be someone’s birthday, it could be as simple as enjoying a mani-pedi with my best friend.

Thanks so much for stopping by Claudia! You can check out these cards and more of her collection in Claudia’s newly launched shop: Fig. 2 Design Studio

5 responses to “Interview with Claudia of Fig. 2 Design.

  1. Liz {a happy haven} June 28, 2011 at 9:11 am

    What perfect little cards! The best combination of all of my favorite patterns and details. Running over to the shop, now! xo

  2. Gloria June 28, 2011 at 12:24 pm

    i absolutely love these designs – they’re so festive!

  3. Stephanie June 28, 2011 at 3:13 pm

    so cute! I wish I liked writing thank you notes as much as I like buying supplies to do so:) cute stationary helps!

  4. Stephanie {love&lace} June 28, 2011 at 3:33 pm

    Lovely designs! I’m a sucker for anything with banners.

  5. mstetson June 28, 2011 at 10:28 pm

    i love all of claudia’s designs, too! we’re giving away a few of her greeting card suites, too… we will select the winners this thursday: http://www.mstetson.com/2011/06/it-would-be-my-honor-giveaway.html

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