Wayfair + Boston Bloggers Holiday Event.
November 17, 2014
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Last weekend was one of my proudest moments while running Boston Bloggers with Alison. We worked with the creative and passionate team at Wayfair to host a full-day conference for local bloggers to kick off the holiday season. It was an amazing group of ladies (over 100 bloggers came from all over Massachusetts and Rhode Island!), and we had so much fun. There were great speakers, DIY sessions (one of which was hosted by me!), awesome blogging tips, including a session about SEO from the expert team at Wayfair and conversation with Alison that asked us “why are we blogging in the first place?” A special shout out to Third Eye Chic Studio for sharing these photographs with me — I was so busy leading my DIY session that I didn’t have time to take any pictures — a few of my favorites from the day are below, and if you’re interested in checking out more, visit the hashtag #HFTHboston on twitter and instagram.
I was setting up for my DIY session and just caught a few minutes of the keynote opening session with Heather Armstrong of Dooce and Christiane Lemieux of Dwell Studio, but what I heard blew me away — these are some amazingly inspirational women that have followed their dreams and made it big. We were so very grateful to both of them for joining the event and sharing their expertise with us (and so thankful that the Wayfair team brought them to the event!).
The absolutely charming and talented Abby Larson of Style Me Pretty hosted a tabletop styling session using products from all of the Wayfair brands; it was so great to meet her and her team in person and see them in action — they were truly talented and the results of the tabletop styling were gorgeous!
As a huge fan of Island Creek Oyster Bar, I fan-girl-ed out meeting Chef Jeremy Sewall. Chef Jeremy brought the group through his tips for planning holiday meals. I really loved that it had such a local focus on seafood and ingredients that you can find from New England. I learned so much about seafood (did you know that longer antennas on lobsters indicate they’re fresher? And that all of the lobster from ICOB and Row 34 come from Jeremy’s cousins in Maine?). It was also really enlightening to hear him talk about the process of writing his new cookbook: The New England Kitchen — which I snagged a signed copy of at the end of the event!
My session was all about getting crafty — the Wayfair team and I worked to create five different DIY gift tags that represented the five major Wayfair brands. It was great getting to demonstrate the DIY ideas and create with the bloggers, but for me the best part was that the groups got to network and chat with each other while working on their projects. I got to catch up with some old blogging friends and finally put a few real-life faces to blog names with new friends too. We ended the day with an amazing cocktail hour and yankee swap that Wayfair generously organized with dozens upon dozens of amazing gifts from their sites. It was a little bit like the Oprah Christmas Special (you get a gift! you get a gift!) and everyone got to swap, cheers, mingle, and enjoy themselves after a long day of getting into the holiday spirit. Interested in reading some more recaps from the event? These fabulous bloggers have shared their pictures and impressions of the event too: